Marketing and Marketing Research

Table of Contents

1. Marketing and Marketing Research
   1. Call Numbers
   2. Circulating Books
   3. Electronic Books
   4. Reference Books
   5. Videos / DVDs
   6. Periodicals (Paper)
   7. Periodicals (Electronic)
   8. Periodical articles
   9. Web Sites and Searches
   10. Online Reference Sources
   11. Statistical Data Sources
   12. International Marketing
   13. Competition Analysis
   14. Market Share / Market Potential
   15. Market Share: Top Down Method
   16. Market Share: Bottom Up Method
   17. Market Size
   18. Market Trends
   19. Marketing Research Data on the Web
   20. Niche Markets
   21. Primary Sources
   22. Seasonal Patterns
   23. Target Market
   24. Writing and Citing
   25. RRC Library Links
   26. Red River College Links
   27. Entrepreneurship Practicum Research Guides
   28. Return to Research Guides List

Marketing and Marketing Research

Click on the links in the left column for more resources.

Secrets of the Marketing Masters by Dick Martin, one of the electronic books on Marketing available from the RRC Library. View this ebook by clicking on the image or the title (a Red River College student or staff login is required).

Click here for a list of ebooks on Marketing and Marketing Research. Click the title of any item in the list to see its full record and a link to the ebook.

This RRC Library Research Guide revised March, 2011. Click here for other guides in the Entrepreneurship series.