Wine, Spirits and Mixology

"Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone who wants to know more about craft beer brewing, tasting, and selling. The authors provide a tasty overview of various types of craft beer, methods for brewing, and opportunities for taking your craft beer to market. In their Talking from the Tap! interviews, industry experts offer their takes on what they do, how they arrived in their current positions, why they do it, and where they are going in the industry.

David Ort gives us a lively and engaging introduction to craft beer as well as an across-the-board set of recipes that use craft beer as an ingredient. Starters and snacks, noodles and rice, seafood and meat and poultry, even beer cocktails and sweets and desserts make an appearance (Oak-Aged Old-Ale Ice Cream, anyone?). Dishes such as Beer Fondue and Currywurst are new twists on old classics. Each recipe includes a recommendation for a specific Canadian craft beer as the beer ingredient. With profiles of craft-beer makers across Canada, this is ideal for craft-beer experts and novices, and for anyone who delights in ramping up the taste of their favourite dishes with something different.

The most detailed compilation of British Columbia’s craft breweries is now more comprehensive than ever! Since the first edition of Craft Beer Revolution was published in 2013, twenty-seven new breweries have opened and another dozen or more are scheduled to open by mid-2015. Joe Wiebe, the Thirsty Writer, revisits the established ales and lagers and explores the province’s freshest new hoppy IPAs and strong stouts in this completely revised and updated guide. Microbrewing has exploded into a significant figure in the marketplace—the market share for artisanal beer climbed to more than 20 percent in 2014—and craft beer has become prominent in restaurants and taprooms, with craft beer converts carrying home growlers of creative and delicious brews. From the Kootenays to the west coast of Vancouver Island, the craft beer scene is booming. With profiles of BC’s finest craft breweries, as well as tap lists, bottle shops and an insider’s look at the people behind the kegs and casks, Craft Beer Revolution, 2nd Edition explains how to best experience the beer phenomenon that’s sweeping the province.

Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. He identifies six key elements of social media rhetoric—anecdotes, repetition, aggregation, delivery, sharing, and imagery—and examines how each helps to transform small, personal experiences with craft into a more widespread movement...

The explosion of craft beer variety in North America has created a climate of amazing quality and bewildering options for beer drinkers. In Ontario, the booming landscape includes nearly 300 breweries from all parts of the province. Choosing a drink in that landscape can be intimidating, but in The Ontario Craft Beer Guide, beer lovers have a concise and expertly curated guide to over 1,000 offerings, with simple tasting notes and ratings. Whether you're new to the craft beer scene or an aficionado of the highest calibre, The Ontario Craft Beer Guide is an indispensable field guide to the province's breweries. Noted experts Jordan St. John (St. John's Wort) and Robin LeBlanc (The Thirsty Wench) tell the stories of Ontario's breweries while they guide you to your next favourite beer, from your new favourite brewery.

So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company. In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest—and the fastest-growing—craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.

n the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years – a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the “creative class,” and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?