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When we click on the Browse option, we are shown the first line of the top-level industry menu, namely Agriculture, Forestry, Fishing and Hunting (6 and 7 in the top diagram). The number 11 at the beginning of this line is the first two-digit classification number in the North American Industry Classification System, or NAICS. We can scroll down through the top-level menu by clicking on the down-arrow button. Each item in the top level menu has its own two-digit NAICS number. If we are looking for bicycle shops (or other retail businesses), our first step is to select Retail Trade (NAICS numbers 44-45) from the top-level menu. When we click on Retail Trade, it replaces Agriculture (etc.) in the search box.
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