Web Site Development

Using examples taken directly from the Web, Michael Gold discusses Website design from the visitor's perspective. He points out that most users are busy people--clickers, not readers--and impatient to move on. Therefore, a site that emphasizes art over function loses them quickly. Instead, your site needs to be simple, straightforward, and easy to understand. Gold details specific suggestions to help you make your Website work -- for your user.

Bruce McCurdy explores the interaction between Website structure and search engine visibility, from the decreasing role of keyword meta tags to the continuing significance of the title tag and description tag. He covers link popularity and link relevance, the advantages of multiple site entrances, and solutions to the dynamic page problem. McCurdy points out that search engine optimization is an ongoing process, and offers recommendations to help you design a site that is spider-friendly.

In this program, you'll get expert advice for making the absolute most of your company's online presence: how your organization can use websites and blogs to enhance its image, distribute information, connect with visitors, build a sense of community, and boost sales.