International Business

In today’s global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success. Managing Cultural Differences guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.

Parietti addresses one of the most important topic scrutinized by the scholars of International Business. Distance between two countries is a multidimensional concept, including not only a geographical dimension but also other dimensions related to the culture, the administrative, political and economic aspects as shown by Ghemawat (2001) and its “CAGE” framework, as well as by Berry et al. (2010) and their nine dimensions of cross-national distance.

What Globalization Now Means for Your BusinessExecutives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what can businesses do to control their destinies in these times of uncertainty?In The New Global Road Map, Pankaj Ghemawat separates fact from fiction by giving readers a better understanding of the key trends affecting global business.

New Tools for Succeeding GloballyWhy do so many global strategies fail--despite companies'powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.When firms believe in the illusions of a'flat'world and the death of distance, they charge across borders as if the globe were one seamless marketplace.