Many of IBISWorld's Industry Research reports now feature a SWOT analysis section. This type of analysis is to help you understand the strengths, weaknesses, opportunities and threats facing an particular industry
More information on IBISWorld's use of SWOT analysis can be found described in the database's help section.
SWOT analysis is a key part of any business and strategic plan. SWOT stands for strengths, weaknesses, opportunities and threats. While strengths and weaknesses are internal origin attributes of the organization, opportunities and threats are external origin attributes of the environment. While Strengths and opportunities are helpful to achieve the objectives, weaknesses, and threats are harmful to achieving the objectives.
SWOT Analysis can be located under Industry Reports > Industry at a Glance > SWOT in the Industry.
IBISWorld users are able to easily compare numerous data points with interactive charts. Several sections included under Industry Reports have interactive charts and other visual elements.
