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IBISWorld (Database Instruction)

IBISWorld provides business information and market research on thousands of industries worldwide. IBISWorld provides industry risk ratings, analysis, and comprehensive market research from around the globe.

Getting Started: SWOT Analysis

Getting Started: SWOT Analysis


Many of IBISWorld's Industry Research reports now feature a SWOT analysis section. This type of analysis is to help you understand the strengths, weaknesses, opportunities and threats facing an particular industry

More information on IBISWorld's use of SWOT analysis can be found described in the database's help section.

 

 

 

 

 

 

 

 

 

Image available from IBISWorld.com

SWOT Analysis

SWOT Analysis

Ariana School of Business on YouTube 

SWOT analysis is a key part of any business and strategic plan. SWOT stands for strengths, weaknesses, opportunities and threats. While strengths and weaknesses are internal origin attributes of the organization, opportunities and threats are external origin attributes of the environment. While Strengths and opportunities are helpful to achieve the objectives, weaknesses, and threats are harmful to achieving the objectives.

 

Locating the SWOT Analysis under Industry Reports

Locating the SWOT Analysis under Industry Reports

SWOT Analysis can be located under Industry Reports > Industry at a Glance > SWOT in the Industry.

Location of the SWOT Analysis section under Industry Reports navigation menu.

Interactive Charts

IBISWorld users are able to easily compare numerous data points with interactive charts. Several sections included under Industry Reports have interactive charts and other visual elements. 

Interactive Charts in My IBISWorld