Library and Academic Services: Market Research and Advertising: Journals

Featured Journals

Adbusters
Location: Exchange District Campus
A not-for-profit, add-free, social activist magazine that challenges consumerism.
Economist
Location: Exchange District Campus | Notre Dame Campus
A magazine considered newspaper, The Economist stands for social and economical liberalism while reporting on world events, politics, business, the arts, and anything relevant or related.
Entrepreneur
Location: Exchange District Campus
Articles, interviews, business profiles, financing, marketing, advertising and legislative news of note aimed at the small business owner or those planning to start a new or additional business.
ALSO AVAILABLE ONLINE.
Lurzer's International Archive
Location: Exchange District Campus
An advertising magazine that features what they deem the best submissions of ad artists and creators from around the world.
Retail Merchandiser
Location: Exchange District Campus
Provides information for merchandiser executives and managers on category trends, the latest merchandising approaches, and technology updates.
Strategy
Location: Exchange District Campus
Shares and reports on Canada's marketing and advertising community.

Advertising Age
Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports.
Brandweek
A weekly publication of articles, interviews, business profiles, licensing, new products and new campaigns aimed at professionals in marketing in agencies and client companies.
International Journal of Advertising
Provides a forum for the discussion of important issues & for the interchange of ideas on all aspects of advertising & marketing communications. Both academic & practitioner perspectives are represented.
Journal of International Marketing
Publishes articles aimed at both practitioner and educator audiences covering international marketing practice and theory through original research articles, executive insights, and book reviews.
Journal of Marketing
Publishes articles selected by blind review judged on their contributions to the advancement of the science and/or practice of marketing that provide new insights, new ideas or new empirical results.
Journal of Marketing Research
Written for technically oriented professional market researchers and academicians. Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices.
Marketing Magazine (Toronto)
Feature articles, thematic issues, interviews, business profiles, agency statistics and news of note for people in the Canadian advertising business.

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