Market Research and Advertising

Packed with advice from experienced entrepreneurs, this video highlights smart ways to generate recognition for a start-up business. Topics include the need for targeted messaging that connects with the customer base, effective website building and development, networking through community involvement, business referral or liaising with other firms, and small-scale advertising based on repetition rather than splash.
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Questionnaires and focus groups have long formed the bedrock of marketing studies, but a new, high-tech approach may soon make them obsolete. This program looks at the revolutionary science of neuromarketing, which avoids the gray areas of consumer uncertainty and instead targets the gray matter in which an individual's real and measurable decisions occur. Shot in an absorbing style that attends to both psychology and business issues, the film shows how neuroscience technologies can determine how the brain reacts to a specific product.

Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.

Also in this series:
Episode 2 : Fashion
Episode 3 : Food