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Market Research and Advertising

This guide is to assist you in researching topics related to Marketing, Advertising, Consumers and Marketing Research.

Related Guides

Check out these related guides.

Librarian

Welcome!

Cover art for Marketing Research by Bonita Kolb

Welcome to the MARKET RESEARCH AND ADVERTISING guide

This guide is to assist you in researching topics related to Marketing, Advertising, Consumers and Marketing Research. Here you will find information about finding books, ebooks, journals, databases, videos, websites, and more.

Note: Some sections of this guide are specific to the MRKT 3011 Course, however much of this information is useful to anybody interested in the topic. 

Don’t forget to check out the related guides for similar topics.

Thanks, and enjoy!

Keywords

Use the following keywords to get started searching this subject area:

Marketing

  • Brand choice
  • Brand loyalty
  • Brand name products
  • Branding
  • Business etiquette
  • Communication in export marketing
  • Communication in marketing
  • Delivery of goods
  • Direct marketing
  • Direct selling
  • Display of merchandise
  • Export marketing
  • Green marketing
  • Industrial marketing
  • Interactive marketing
  • Marketing
  • Marketing -- Case studies
  • Marketing -- Management
  • Marketing -- Moral and ethical aspects
  • Marketing -- Social aspects
  • Marketing channels
  • Merchandising
  • Multilevel marketing
  • New products
  • Physical distribution of goods
  • Pricing
  • Product life cycle
  • Public relations
  • Public relations -- Moral and ethical aspects
  • Publicity
  • Relationship marketing
  • Retail trade
  • Sales management
  • Sales promotion
  • Selling
  • Service industries -- Marketing
  • Shopping
  • Social marketing
  • Target marketing
  • Telemarketing
  • Teleshopping
  • Trademarks
  • Viral marketing

Advertising

  • Advertising -- Psychological aspects
  • Advertising -- Research
  • Advertising -- Social aspects
  • Advertising agencies
  • Advertising and children
  • Advertising campaigns
  • Advertising laws
  • Advertising media planning
  • Advertising specialties
  • Advertising, Direct mail
  • Advertising, Outdoor
  • Advertising, Point of sale
  • Broadcast advertising
  • Color in advertising
  • Internet advertising
  • Packaging -- Psychological aspects
  • Persuasion (Psychology)
  • Subliminal projection
  • Television advertising
  • Word of mouth advertising

Consumers

  • Affluent consumers
  • Baby boom generation
  • Child consumers
  • College students as consumers
  • Consumer behavior
  • Consumer satisfaction
  • Consumers
  • Consumers -- Attitudes
  • Consumers' preferences
  • Customer loyalty
  • Customer relations
  • Customer services
  • Generation X
  • Generation Y
  • Generation Y
  • Low-income consumers
  • Male consumers
  • Middle aged consumers
  • Minorities as consumers
  • Older consumers
  • Teenage consumers
  • Women consumers
  • Young consumers

Marketing Research

  • Demographic surveys
  • Focus groups
  • Interviewing in marketing research
  • Market segmentation
  • Market surveys
  • Market surveys -- Methodology
  • Marketing research
  • Psychographics
  • Questionnaires
  • Retail trade surveys