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Guides

Market Research and Advertising

This guide is to assist you in researching topics related to Marketing, Advertising, Consumers and Marketing Research.
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Featured Databases not included in OneSearch

These 'independent' databases are NOT included in OneSearch and must be searched individually. They tend to be more specialized so review the summary for a better understanding of what each entails. 

For the complete list of databases RRC subscribes to, check out  A-Z List of Databases.

Featured Databases included in OneSearch

These featured databases are included in OneSearch, however, you can select to search them independently.

Why use these links instead of OneSearch?

Using the links below, and searching an EbscoHost database individually - outside of OneSearch, may allow you to access limiters that you won't typically see in OneSearch. (E.g. Business Source Complete - you can limit by NAICS code.)

For the complete list of databases RRC subscribes to, check out  A-Z List of Databases.

Make a recommendation

Do you have a title to recommend for our collection? Use the Suggest a Purchase form to suggest a book, video or journal.

Do you have suggestions or feedback that can help improve this guide? Please contact this guide's author on the "Getting Started" page.