Target groups are groups within a community that share characteristics that we are interested in.
Target groups can be selected by a wide range of criteria or combinations of criteria - for example, location within the community, age, shared health problems, educational level, ethnic identity or income.
The various sections of this research guide provide links to information sources on these and other topics that can help define a target group.
Tips:
- Selecting a target group for whom little information is available can cause us to spend too much of our project time trying to dig up enough information to analyse.
- Selecting a target group for whom a lot of information is available can cause us to spend too much of our project time sorting through the material we have found.
- Consult with your instructor to determine the target group intend to investigate, and the characteristics of the target group that we should focus on.