Block, C. (2018). Worth Less?: Why Men (and Women) Devalue Care-Oriented Careers. Frontiers in Psychology, 9, 1353–1353.In the present research, we applied a goal-congruity perspective - the proposition that men and women seek out roles that afford their internalized values (Diekman et al., 2017) - to better understand the degree to which careers in healthcare, early education, and domestic roles (HEED; Croft et al., 2015) are devalued in society.