You can use the data sources listed under the Industry Analysis page of this guide to help you determine the size of a particular industry in sales or operating revenue for your "Top-Down" estimate of market size.
Census data is available for a variety of geographic levels in addition to Canada, the provinces and territories; for example:
When using Winnipeg census data it is important not to confuse the Winnipeg Census Subdivision (the city itself) with the Winnipeg Census Metropolitan Area, which includes the surrounding municipalities (whose populations are concentrated just outside the Winnipeg city boundary).
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