Library and Academic Services: Starting a Business: Marketing

Marketing Information Sources

There are many sources of information for marketing a product or service. The following links will provide information on industries, competitors, potential clients, industry trends, finance, demographics, market research and more.

Angus Reid Institute
national, not-for-profit, non-partisan public opinion research foundation established to enhance and encourage better understanding of issues and trends affecting economic, social, governance, philanthropy, public administration, domestic and foreign policy in Canada and its world.
Canadian Industry Statistics
(Industry Canada). Statistical profiles of Canadian industry sectors. Twenty broad NAICS (North American Industry Classification System) sectors progressively subdivided into narrower sectors.
Ipsos
Information about people, markets, brands and society.
Neilson
Canadian marketing information with some free articles and reports.
Qualtrics: Marketing Research
Wondering how to do market research? Or even where to start learning about it? Use our ultimate guide to understand the basics and discover how you can use market research to help your business.

Demographics

2021 Winnipeg Profile Table
From Statistics Canada, profiles and data tables for the Winnipeg region on various topics.
2021 City of Winnipeg Neighbourhood Profiles
n partnership with local community organizations, other levels of Government and the Community Social Data Strategy, the City of Winnipeg has purchased 2021 Statistics Canada Census Data based on a variety of custom geographies. The City of Winnipeg is pleased to provide this community profile data for community use.--From the website
2016 Census Aboriginal Community Portraits
This infographic series is a partnership project between Statistics Canada and Indigenous Services Canada. The infographics are available for various geographic areas including: Canada, provinces (on-reserve), territories, First Nation/Indian band or Tribal Council areas, Inuit regions, Métis settlements and select census subdivisions.

Competitors

IBISWorld This link opens in a new window
Provides access to Canadian and US industry reports containing trends, market information, industry statistics, competitive landscape, and other industry-related information.

Directories of Canadian Companies.
Information on registering as a Canadian supplier, searching for competitors and checking a company's incorporation status.
Entrepreneurship Manitoba - Companies Office
Registers information about corporations and business names. Searchable registry of existing businesses. Incorporates the company or register the business name.

Featured Databases

OneSearch
OneSearch - the Library's main resource locator, OneSearch finds print and electronic resources in the Library, tens of thousands of EBSCOhost ebooks and journals, industry reports, news articles, and more. Search for business plans or business planning to find everything, regardless of format, relevant to your needs. Of course, should you want to search the resources individually, you can access individual databases.

IBISWorld This link opens in a new window
Provides access to Canadian and US industry reports containing trends, market information, industry statistics, competitive landscape, and other industry-related information.
Business Source Complete This link opens in a new window
An essential tool for business students, this database contains thousands of full-text journals and magazines, e-books, case studies, industry reports, market research reports, company profiles, SWOT analyses, and more.
Canadian Newsstream This link opens in a new window
Canadian Newsstream gives full-text access to almost 200 Canadian newspapers with some electronic backfiles dating back to the 1970s. Content is updated daily, giving timely access to the latest information.
Canadian Reference Centre This link opens in a new window
This database centers on its collection of Canadian full-text content including newspapers, magazines, journals, biographies, reference books, images, and more. Also has access to international content.
Regional Business News This link opens in a new window
Provides access to business news through regional business publications across North America. Coverage is weighted towards the U.S., however there is some Canadian coverage as well.
LinkedIn Learning This link opens in a new window
LinkedIn Learning is a leading online learning platform that helps anyone learn business, software, technology and creative skills to achieve personal and professional goals. (Formerly known as Lynda.com) Sign-in with your college credentials.
Conference Board of Canada This link opens in a new window
The Conference Board of Canada conducts quality research related to organizational performance, economic trends, and public policy. This database includes their reports, briefings, periodicals, executive action reports, and recorded webinars.

Local sources for Advertising Rates and Media

Onlinenewspapers.com
A directory of online newspapers in Manitoba with links to their web sites.
Radio station world (Manitoba).
A directory of radio stations worldwide with links to their web sites.

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