Library and Academic Services: Market Research and Advertising: Industry Analysis

Industry Analysis

Data sources for industry reports

Business Source Complete This link opens in a new window
Article summaries often list one or more NAICS classification codes covering the topic of the article. Clicking on a NAICS code link will retrieve other articles that contain the same NAICS code.
Canadian Reference Centre This link opens in a new window
Search by keyword and/or NAICS codes for articles on Canadian industry sectors.
Conference Board of Canada This link opens in a new window
The Conference Board of Canada conducts quality research related to organizational performance, economic trends, and public policy. This database includes their reports, briefings, periodicals, executive action reports, and recorded webinars.
IBISWorld This link opens in a new window
Provides access to Canadian and US industry reports containing trends, market information, industry statistics, competitive landscape, and other industry-related information.
MarketLine This link opens in a new window
Click on the "Browse by Industries" for detailed profiles of companies in 26 industry sectors. You can click on industry sub-sectors and also search within a sector by keyword (e.g., "Canada").

Annual statement studies ("The RMA Book"). Paper only at the Notre Dame Campus Library and John and Bonnie Buhler Library (Exchange District Campus). The RMA book allows users to look up industry ratios and other information by NAICS code.
Small Business Profiles (SME Benchmarking Tool). SBP has a keyword search but it also allows you to browse industries by NAICS classification. See also: How to use Financial Performance Database

More about industry analysis

Check out the Industry Analysis page in the Business Plan Guide for a lot more information on the various types of classifications including NAICS and SIC as well as multiple sources for various industry analysis tools.

Small Business Start up Guide : Industry Analysis

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